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Friday, February 11, 2011

Estee Lauder DayWear

NEW!

DayWear

Advanced Multi-Protection Anti-Oxidant Creme SPF 15




PRODUCT DETAILS
It's the most important thing you'll put on today.

An advanced moisturizer to defend against signs of premature aging-and diminish their appearance.

Now with the most effective anti-oxidant power ever.* 

DayWear helps safeguard skin with advanced broad-spectrum sunscreen and our best UVA defense.

Visibly reduces the first signs of aging, like fine lines, dullness and discolorations. In fact, 96% of women said their skin felt smoother, fresher and healthier instantly.**


Wear DayWear and feel confident in your beautiful skin.


PERFECTLY HYDRATED.
POWERFULLY PROTECTED.

Prevent with Super Anti-Oxidant Complex
  • The all-day Super Anti-Oxidant Complex is so powerful, no anti-oxidant we've researched comes close.*
  • This proprietary complex of skin-essential anti-oxidants-including Vitamins C and E, Eukarion and EGT-is proven to fight free radical damage that can lead to visible aging.
  • Helps neutralize every key type of skin-damaging free radical-before the damage is done to your appearance.
  • Innovative technology allows the Super Anti-Oxidant Complex to be "recycled" all day long, providing continuous anti-oxidant protection long after it would normally be used up.
Protect with Broad-Spectrum Sunscreen
  • DayWear helps safeguard skin with advanced broad-spectrum sunscreen and our best UVA defense.
  • Meets the most advanced standards around the world for UVA protection.
  • By helping defend against damaging UV rays, it helps protect skin to keep it looking younger, longer.
Diminish the First Signs of Aging
  • Works to diminish the appearance of the first signs of aging-the dullness, discolorations and lines you're starting to see.
  • Helps bring out the even-toned radiance of healthy, youthful skin.
Enjoy Lasting, Refreshing Moisture
  • Since dryness can also cause skin to look older faster, DayWear refreshes your skin with deep, long-lasting hydration.

2 CREMES TO CHOOSE FROM
Choose the DayWear creme right for your skintype:
  • Normal/Combination Skin creme is lightweight and silky, with just the right balance of richness and refreshment
  • .
  • Dry Skin creme comforts and cushions with soothing emollients and a luscious texture. Also ideal for colder, drier climates
  • .
  • Both are infused with a crisp cucumber scent-an instant pick-me-up.
  • Want a tinted formula? For a healthy, even-toned glow, check out our Sheer Tint Release formula.

HOW TO USE
  • Apply AM and PM after your Repair Serum.

FORMULA FACTS
  • Dermatologist-tested
  • Non-acnegenic

* In vitro testing, comparing the proprietary Super Anti-Oxidant Complex with widely used anti-oxidants such as Alpha-lipoic acid, Kinetin, Vitamin C, Vitamin E, Coenzme Q10 and Idebenone.
** Consumer test of DayWear, using Creme for Dry skin.

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